The 5-Hour Rule

The 5-Hour Rule

About two years ago, there was a pretty sizable buzz about something that the media was dubbing “The 5-Hour Rule.”

In it’s most basic form, it was being described as:Read 5 hours per week or you’ll never amount to anything!!!” Which caused a little bit of blowback and debate…you know, so news outlets could sell more advertising and drive more traffic.

But what is the actual principle behind the rule, and how is it useful to creatives?

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A Spoonful Of Sugar...

A Spoonful Of Sugar...

This may not be true for everyone, but for me the holiday season is the time of year when I go to the movies the most. Actually, it’s the only time of year I see movies consistently, which I’m beginning to believe is something I need to change.

As you might guess from the title of this post - and my picture from the Ithaca movie theater - I saw Mary Poppins Returns over the holidays. Personally, I thought it was absolutely marvelous and everything I wanted in a sequel to such a classic film filled with music, heart, and magic. I cried at least 3 times, which is generally a good indication that something went right. :-)

But there was more to my experience than just an excellent film. So much more.

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