About two years ago, there was a pretty sizable buzz about something that the media was dubbing “The 5-Hour Rule.”

In it’s most basic form, it was being described as: “Read 5 hours per week or you’ll never amount to anything!!!” Which caused a little bit of blowback and debate…you know, so news outlets could sell more advertising and drive more traffic.

But what is the actual principle behind the rule, and how is it useful to creatives?